To promote World Peace Day, 21st September, Burger King called for a ceasefire to the burger wars with their long standing rival McDonald’s. Their proposal? A mash-up of their two iconic burgers, the Whopper and Big Mac, to create the 'McWhopper'.
The public immediately embraced the campaign and within hours thousands upon thousands of DIY McWhoppers had made around the world and shared via social media and global news broadcasts, instantly making the McWhopper a reality.
Agency: Y&R NZ